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personalized mass e-mailings?


paulmo

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Hi W3S, I've emailed personalized events using Mail Merge Google Sheets add-on, where you type recipient name, etc. in {{field name}} and message gets sent personalized like "Dear John", etc. But how do these messages get generated en masse? For example, I get personalized "Dear Paul" emails from various affiliate networks, sent to my YouTube business email account. So 1) how do the networks auto-harvest email addresses and 2) how are they personalizing the messages? Surely no-one is inputting data in a spreadsheet like I do when creating a Mail Merge doc.

Thanks in advance for explanation.

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