Note my minimalistic SEO rule for Web 1.0 sites.SEO Rule: Write quality content with simple clean code and and relevant anchor text in IBL's (if you have control over some of these - linking to this site / page etc.).There is much more in the way you present content on your site for exmple, writing for the web, the inverted pyramide style of writing, lateral thinking, semantic thinking, the long tail of SEO etc. Think like a bot, but write for human benings.Great content without IBL's is like a regatta without wind.