Report Can anyone account for these differences? in CSS Posted April 6, 2014 I don't claim to be an expert on SEO but this guy does, lol. According to him he doesn't just mean above it in the actual code- that would be easy to acheive any number of ways. He says that the crawlers read a webpage, as it appears graphically on your screen- left to right top to bottom (not reading straight through the code in this way). So, having a blank table (or in my case it has the company telephone number) above the left menu bar puts the top of the middle content table (with the optimized text) above the nav links so the crawler reads it first. That being said, there's always more than one way to skin a cat, so I'm sure there are other methods that work just as well. This guy showed me dozens of websites he optimized that are #1 with high competition, so I know whatever he's doing works. Also if you test the load speed of my page, it loads faster than 99% of all web pages. It was kept simple for this very reason.