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Quick SEO question

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Im just going over the content on my website I was wondering about internal links in page content. For example if your on a product page, and it has a relation to another product that you mention is it a good idea to make the keyword relating to the product a link to its page? and can you go over the top with it and hurt seo? Many products my company sells have connections to each other, so I could end up with a fair few links to procuct pages in descriptions.... not sure if i have made any sense at all

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