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How Search Engines Determine a Link’s Value?

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It's a mystery. Google keeps these things a secret so that people don't try to cheat the search engine.


It is known, however, that a link is more valuable if it is surrounded by meaningful content relevant to the theme of the link's website.


In general, the rule is: Make the site for the user, not for search engines. If a link is there, make sure it's something the user actually would be interested in.

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