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We run Google Ads and direct traffic to a landing page where we convert visitors to leads via a form. We already use UTM's and have configured a number of goals within Google Analytics and, by extension, Google Ads.
Here's the problem: Google Ads claims many more conversions than we see via form fills. Correct attribution of form fills has been a challenge, despite the fact that we've configured systems correctly.
Attribution is also a challenge for purchases via our MailChimp email campaigns, too.

We're looking for an expert in Google Analytics tracking who will be able to set up our metrics so they agree across systems.

NOTE: we will only accept professionals with at least a year of experience in this field who have a deep understanding of these systems. We've already followed best practices and we now need a GURU who can debug the issues.

If you're interested, pls respond with a few examples of similar bugs that you've resolved.

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